Launch a new campaign
Start with the offer, the customers you want to reach and the locations you serve. We review the creative, destination and measurement requirements before agreeing how Facebook and Instagram advertising fits your brief.
Facebook & Instagram Advertising for Dubai Businesses
Connect the creative, the audience and the next customer action.
AMZ helps businesses serving Dubai and the UAE plan Facebook and Instagram advertising around their offer. From our base at SPC in Sharjah, we connect campaign creative, the destination page and the intended enquiry or purchase. Whether you are launching a campaign or reviewing existing activity, we start with your business priorities.
Facebook and Instagram advertising, built around your next priority
Review existing campaigns
Bring your current account context and the questions you want answered. We can review the connection between campaign messaging, creative and the customer journey, then define the priorities for the engagement.
Support an online store
For e-commerce brands, the advert and the shopping experience need to work together. We consider product presentation, collections and the route to purchase alongside campaign and catalogue requirements.
An offer people can understand. A next step they can take.
A campaign starts with a clear reason to pay attention. We consider what you sell, why someone would choose it and what they need to know before enquiring or buying. The creative and destination should continue the same message.
We connect audience planning, the offer and the website experience. We agree target locations, creative responsibilities and the conversion action before campaign preparation.
Creative that fits the placement
Images and messages
Product information, the visual and the copy should support one clear offer. Existing assets are reviewed first; any additional design, photography or production work is identified in the scope.
Video and vertical placements
For Reels and Stories placements, we consider vertical framing, readable text and the space needed around interface elements. Audio and editing requirements are agreed with the creative brief.
A useful testing plan
Agree which messages, visuals or offers need to be compared. Campaign review should connect those choices with the actions being measured, rather than treating clicks alone as the commercial outcome.
Make the destination part of your Instagram and Facebook advertising
After the click, visitors need a page that helps them take the intended action. A product advert should lead to useful buying information; a service offer needs a clear explanation and an easy route to enquire.
Connect the campaign with Shopify development or website and landing-page work. Any store or page changes are defined in the scope alongside the advertising work.
Measurement with a clear purpose
We agree whether the priority is an enquiry, a purchase or another meaningful action, then review which events the website and advertising account can record. Clicks and engagement provide context; they do not replace an agreed business measure.
Meta Pixel, Conversions API and product catalogue requirements are reviewed against your website, platform and consent setup. Access, implementation, event checks and ongoing responsibilities are defined before technical work starts. Reporting should explain the period, activity, measured outcomes and any limits in attribution.
Website and store experience behind the campaign
Explore our existing client work for the destination side of a paid-social brief. Crack Roastery shows a specialty-coffee store journey, while Diory Flowers provides a floral-gifting context. Their product and collection experiences show why the destination belongs in the campaign discussion.
Explore the Crack Roastery project and Diory Flowers project to see the store and marketing work behind these customer journeys.
From brief to campaign review
- Understand the starting point: your offer, audience, target locations, website and current account situation.
- Agree the engagement: campaign requirements, creative, destination changes, access and budget responsibilities.
- Prepare the journey: connect approved messages and assets with the destination and agreed conversion actions.
- Review the evidence: use the agreed measures to decide what to continue, change or investigate.
Know what is included before the campaign starts
The proposal separates advertising spend from agency fees, creative production, website changes and third-party costs. We agree who supplies assets, approves creative, provides access and handles payment responsibilities.
Organic social posting, community management and wider brand production are separate requirements. If your brief needs them alongside paid social, we define that work explicitly. No fixed volume of purchases, leads or return on ad spend is promised.
Useful guides for your paid-social brief
Read our guides to Meta Advantage+ for Dubai e-commerce brands, social media marketing for e-commerce and landing pages for Dubai businesses. For a wider channel brief, explore our digital marketing service or Google Ads management.
Questions before starting Facebook and Instagram Ads
Do you manage both Facebook and Instagram advertising?
Yes. AMZ helps businesses plan Facebook and Instagram advertising through Meta Ads. Placements, campaign requirements, creative and the destination are agreed around your offer and objectives.
Can you review an existing Meta advertising account?
Yes. Share the account context, your website and the issues you want to address. We review the starting point before agreeing the work and access requirements. Please do not send account passwords through the enquiry form.
Is organic social media posting included?
Paid advertising and organic social management are different scopes. Publishing, community management, content production and campaign management are identified separately in the proposal so responsibilities are clear.
Can you help with creative for Instagram advertising?
Yes. We can discuss the images, video and copy needed for your campaign. Existing assets are reviewed first, and any design, photography, editing or production requirements are agreed in the scope.
Do we need Meta Pixel, Conversions API or a product catalogue?
The requirements depend on your campaign objective, website and store platform. We review the existing setup before proposing technical work. Access, consent considerations, implementation and event checks are defined in the agreed scope.
Is the advertising budget included in your service fee?
The proposal separates advertising spend from agency work and any creative, development or third-party costs. Payment responsibilities and commercial terms are agreed before activity starts.
Can you guarantee leads, sales or ROAS?
No fixed outcome is guaranteed. Results depend on your offer, audience, competition, budget, creative, website and demand. We agree meaningful measures and use the actual evidence to review campaign activity.
What should we prepare before an enquiry?
Share your website, products or services, target locations, current campaign situation and the action you want customers to take. Include any available creative and a proposed budget so we can discuss a practical starting point.
Bring your next paid-social priority to AMZ
Share your offer, website and current campaign situation. We can then discuss the Facebook and Instagram advertising, creative and measurement requirements that fit your brief.
Discuss your Meta Ads brief →
